In 2004 we started an adventure; the opening of a gay lifestyle store in Amsterdam: Gays&Gadgets. Throughout the years we have been at the heart of our community supporting many events and organisations.

In 2009 we opened the Gay Tourist Information Center (GAYtic) offering independent and comprehensive information on the LGBTQI+ community in Amsterdam.

In 2012 Underground Fetish was added with a great collection of fetish gear and BDSM equipment. Finally, we started a cooperation with San Francisco based Mister S Leather in 2014 and Mr. S Amsterdam was added.

The adventure became a journey, the road was sometimes bumpy, but the goals stayed the same: providing quality products that every gay man needs. And we intend to do so for the years to come.